ICA Italian Wood Finishes has been actively involved in the Elle Deco International Design Awards (EDIDA)-India Edition for the past four years to identify and support outstanding design talent.
ICA Italian Wood Finishes transcends the world of wood finishes by upholding the fundamental principle of “design first” and abiding by the maxim “Good Taste Shows.” ICA exhibits an enduring dedication to creativity, a deep awareness of the language used by designers, and a genuine commitment to design.
Manish Airee, President at ICA Pidilite, conveyed heartfelt congratulations to all the EDIDA winners. He mentioned, “At ICA, we take immense pride in our association with EDIDA. The partnership between Elle Décor and ICA stands as a strong testament to their shared commitment to pushing the boundaries of exceptional design and creating a space where innovation and creativity thrive.”
Their carefully chosen setup demonstrated how ICA – Italian Wood Finishes and EDIDA – 2023 are integrated. The display included furniture items finished with ICA treatments that were created by top architects and interior designers in the field. This was an understated but effective way to embody the brand’s philosophy, which is best summarised by the tagline “Good Taste Shows.”
This continuous cooperation reflects the natural alignment between ICA’s dedication to advancing design and EDIDA’s status as the pinnacle of design innovation. By harmonising with the overall spirit of EDIDA, ICA’s painstakingly produced finishes lend a glamorous touch to aesthetics, transforming the relationship into a seamless celebration of design excellence.
Being a “design first” company entails more than just creating excellent products; it also entails appreciating the value of creativity and realising that design is the catalyst for innovation. As the event’s title sponsor, ICA demonstrates its dedication to promoting exceptional creative talent by recognising and honouring the height of design excellence.
For more info visit: https://www.icapidilite.com/