LightO launches over 100 LED, decorative lighting and CFL products

LightO launches over 100 LED, decorative lighting and CFL products
LightO Technologies Pvt. Ltd. — Indian Seamless Group’s latest venture in the consumer lighting business — launches more than 100 products under LED, decorative lighting and CFL product category.
The company with the association of GLOBO Lighting (Austria) will also bring an international range of decorative lighting by early 2013, which will cater to the discerning needs to ever-evolving Indian customers.
LightO is focused to strengthen its footprint across India and its recent launch in Pune and Ahmedabad was a step towards that. LightO plans to launch in 12 cities in the coming year and aims to have presence in 30 key cities by the end of 2013. The distribution is focused on modern retail, traditional channels and online portals. The LED, decorative lighting and CFL products will be available from a price range of Rs. 90 up to Rs.18,000.
Speaking on the occasion, Rajiv Goel, Chief Financial Officer, Indian Seamless Group said, “Innovation backed by deep consumer insights led to the creation of LightO Technologies. The range of products is a reflection of our commitment to deliver aesthetically appealing products with cutting edge technology and contemporary design to address the ever-evolving needs of the Indian consumer.”“We are excited to enter the Mumbai market and launching LightO in the business capital of India,” said Naveen Saxena, Chief Executive Officer, LightO Technologies. “To reinforce our offering, we have tied up with leading brands like Optiled and GLOBO. This is to ensure that we meet the needs of this dynamic market which is at a very nascent stage.
“The company’s association with GLOBO Lighting (Austria) will bring more than 250 decorative lighting products. The portfolio has an exhaustive range of dynamic LED   lighting products, priced from Rs. 500 to Rs. 50,000.”
Ingolf Schwarz, Sales Director, GLOBO Lighting Austria, also shared his excitement, “We are proud to associate with LightO Technologies, ISG’s newest foray in the consumer lighting market. A leading innovator in decorative lighting space, GLOBO is retailed out of 50 countries and has a proven track record of introducing the best in class products to the various markets across the globe. Today’s Indian consumer is well exposed and takes up lighting as a lifestyle accessory. We expect to target these consumers who are part of the very interesting market. With LightO as our partner, we are confident that we would be able to give value to the Indian consumer.”

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