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Sandvik reintroduces Rammer products in India

Rammer, the brand synonymous with hydraulic hammers and attachments, is set to make a welcome return as Sandvik Construction announces a multi brand strategy. The Rammer brand was withdrawn in 2007, when the entire Breakers Lathi product line came under the Sandvik Mining and Construction umbrella. As a key part of the Sandvik brand the breakers lathi facility has remained at the forefront of hydraulic breaker innovation, directly benefitting from Sandvik’s experience and know-how.
Ola Ulmala, Vice President of Breaker Product area said, “Through the reintroduction of Sandvik owned Rammer branded products Sandvik will be able to serve a wider customer base through the use of differing breaker focused distribution channels. Thus, the relaunch of Rammer branded products presents Sandvik with tremendous opportunities. The new construction business area that became effective as of 1.1.2012, presents the opportunity to utilize a multi brand strategy where customer demad requires it. Hence the return of the Rammer brand and Rammer branded product.”
The new development in Rammer includes RAMDATA: The on board service indicator which provides on field information to the user, as well as stored data for use by the owner and dealer to ensure optimised use of the unit. RAMLUBE: Automatic lubrication system designed to ensure a long, trouble-free life developed specifically for hydraulic hammers. RAMONA: Remote monitoring analyser that utilises advanced electronics within the hammer hydraulic system in order to deliver up to the minute condition and performance data to the operator, thereby identifying abnormalities in operating conditions and pre empting potential catastorphic failure before they occur.
Following the rebranding Rammer branded hammers and attachments will be available though existing sales and distribution channels. This will apply mainly to customers in the construction, demolition and quarrying sectors; mainly through existing distribution channels. For customers within the mining or large quarrying sectors, or requiring breakers as part of a Sandvik turnkey package, fully supported existing Sandvik Branded solutions and arrangements will remain mainly served through direct channels.


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