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Wienerberger introduces “Smart Brick Solutions” in India

Wienerberger AG, one of the world’s largest brick manufacturers launched the ‘Smart Brick Solutions’ in India. The Smart Brick Solution includes the all-new Porotherm Vertically Perforated interlocking ‘Tongue and Groove’ (VP T&G) clay bricks. In combination with super glue named DRYFIX System, which ensures faster construction and optimises the use of natural resources, it is actually the strongest brick in the market.
Christof Domenig, CEO Clay Building Materials Europe, Wienerberger AG, said, “Wienerberger focuses on creating solutions which benefit the local market. India has always been a strategically important market for us. We have closely monitored past problems like delays in project execution due to non-availability of resources such as sand and skilled manpower. Consequently we have developed this innovative package that addresses the present needs of the market. This is also in line with our philosophy of providing systems and solutions to ensure energy efficient and sustainable construction practices.”
During the launch of the ‘Smart Bricks Solution’, Appaiah Monnanda, Managing Director, Wienerberger India, said, “The VP T&G bricks are not only the strongest in-fill masonry products available on the market, they also provide thermal insulation, are 100 per cent natural and light weight. The DRYFIX System – to be specifically used with VP T&G bricks – is a quick-fix adhesive system that clears up with conventional construction practices, enabling faster construction and significant cost savings. This is an ideal solution to achieve optimal labour utilisation and promote less dependence on dwindling natural resources like sand and water. In addition, this solution ensures a clean and dry construction site.”


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