Pidilite Industries partners with GCP Applied Technologies

Pidilite will offer GCP’s specialized waterproofing technologies for challenging sites under its brand Dr.Fixit, further strengthening its robust product portfolio.  

Pidilite Industries Limited, a leading manufacturer of adhesives, sealants and construction chemicals, has partnered with GCP Applied Technologies Inc, a global leader in construction products, to offer high-performance waterproofing solutions for challenging sites that have exposure to high temperature variation and water table, under its brand Dr.Fixit.

Pidilite, with its brand Dr.Fixit, is the pioneer of waterproofing in India. It offers comprehensive waterproofing solutions for all structures including commercial and residential buildings, tunnels, bridges and prominent government buildings. With this association, Pidilite will further strengthen its robust product portfolio by offering specialised waterproofing solutions by GCP.

GCP products are globally renowned for their technology, performance and ease of application, and have many international standard test certifications to their credit. As a part of the partnership, Pidilite’s Dr.Fixit  will offer GCP’s Preprufe – differentiated, fully adhered waterproofing membranes and Silcor 1100 – fast and secure liquid waterproofing membranes in the Indian market.

Preprufe is a high performing, pre-applied waterproofing system for critical below grade applications. Water can easily permeate through the seams of a poorly designed or installed membrane and can adversely affect the foundation of building or structure. This is where application of a membrane like Preprufe can prove extremely effective. Preprufe is easy to install and provides a strong protection against migration of water, moisture and gas. It is also UV resistant and delivers great results even in harsh conditions or environment.

Silcor 1100 is a structural waterproofing membrane designed for buried application and the protection of concrete structures. Silcor 1100 is formulated by using the unique Esselac advanced resin technology that has been used for several prestigious projects across globe. It is economical, fast, easy to apply, seamless, durable, and its unlimited overcoat time reduces wastage and ensures longevity of the structure.

Speaking on this association, Himanshu Kapadia, Chief Business Officer – Construction Chemicals (Large User Business & Services), Pidilite Industries Limited, said “We are delighted to partner with GCP Applied Technologies. Specialised waterproofing solutions for challenging and tough sites is a huge need gap in the Indian market. GCP’s cutting edge products, complemented with Pidilite’s brand strength and market reach have the potential to unlock a huge opportunity in the Indian waterproofing market. We are excited to chart this journey together.”

Mr. Mazen El Tabaa , General Manager METAI, GCP Applied Technologies, said, “We are excited to partner with Pidilite. Through this partnership, we aim to leverage Pidilite’s leadership, strong expertise & wide footprint in the waterproofing space to best capitalise the huge opportunity that India as a market has to offer.”

GCP is headquartered in Atlanta, USA, with its R&D and manufacturing facilities available across the globe. GCP’s global support operations are present in over 100 countries with a portfolio of construction chemicals and materials. These include concrete admixtures, cement additives and high performance waterproofing / building envelope solutions designed to protect and increase the life of structures. Being highly focused on sustainability, GCP is committed to “Building with the World in mind”.

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