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Berger Paints set to double its market potential

“The stock market has also taken cognisance of Berger’s potential with our market capitalisation doubling in the past 3 years,” says Abhijit Roy, MD and CEO, Berger Paints India Ltd.
Berger Paints has been one of the leading paint companies in India having a range of products in all segments. In an interview with ACE Update, Abhijit Roy discusses how Berger Paints have been the preferred name in the paint industry in India.
How is the paints and coatings market moving? The paint industry is expected to grow at around 13-15 per cent in the next 4-5 years. Decorative and the industrial segment are both slated to perform well in the near future. The government’s endeavour to have housing for all by 2022 would result in a renewed focus on the housing sector. The manufacturing sector is also set to witness revival with the help of government initiatives. The auto sector has already shown signs of improvement.
What are the significant technological developments expected from the market? With evolving consumers’ need, it is crucial that the paint industry works continuously to bring newer technology and processes. Berger Paints through its green horizon initiative has taken many steps to make safe, eco-friendly products.
What are the key growing segments in this industry, and where does the decorative paint segment stand? Decorative paint segment accounts for nearly 70 per cent of the paint market in India. With income levels in urban as well as rural India rising, the segment has been growing well for the past few years. With new urban centres springing up and the new government’s plan to build 100 new smart cities in this decade, the overall architectural segment stands to gain handsomely. As the Indian consumers evolve, segmentation of the market is imperative as consumers’ need would have to be serviced with niche products and services.
Where should you position your company in current market scenario? Berger Paints, through its innovative and consumer centric approach, has delivered products to meet real consumers’ need. In a recent Millward Brown study, Berger Paints has been ranked among the top 50 most valuable brands in India, ahead of many global brands. The stock market has also taken cognisance of Berger’s potential with our market capitalisation doubling in the past 3 years.
We have bolstered our production capacity considerably with a new state-of-the-art plant in Hindupur, Andhra Pradesh. The organisation is prepared to service the increased demand in the future. We will continue as a strong player with a focus to drive growth through introduction of consumer-based solutions.


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