CERA launches new brand Jeet for affordable segment

CERA, India’s premium home solutions brand, has launched a new brand of sanitaryware, Jeet, aimed at the fastest growing affordable segment. Jeet was unveiled by Deepshikha Khaitan at Ahmedabad, in the presence of the top management team and the entire sales force of CERA.

Jeet will capitalise on the growing need for affordable range in sanitaryware said, Atul Sanghvi, Executive Director, CERA after the launch event. Jeet is aimed at sanitation for all. It will consist of basic sanitaryware—EWCs, Orissa Pans, wash basins in different sizes and urinals.

Sanghvi adds, “Despite the recent market aberrations, CERA has been growing steadily. While CERA is well-placed in the mid and premium segments, it already has Italian luxury designer sanitaryware ISVEA for the luxury segment. With the launch of Jeet for the mass segment, CERA now reaches out to all segments.”

For more details, www.cera-india.com