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Havells collabs with Jumbo Group for kitchen appliances

Havells collabs with Jumbo Group for kitchen appliances

 Having formed a strategic alliance with Jumbo Group, a top distributor of consumer electronics and technology products in the United Arab Emirates, Havells India Ltd., a prominent Fast Moving Electrical Goods and Electronics company, today announced its debut into the kitchen appliances sector.

Through this partnership, Havells’ product line and market penetration are expected to grow, and Jumbo Group will be able to forge a substantial foothold in the Middle East. Havells India’s top kitchen appliances, such as sophisticated mixer grinders, will be introduced as a result of the agreement. They will first be available online at jumbo.ae, Jumbo’s e-commerce website, and then they will be distributed through retail stores.

Havells offers energy-efficient appliances that are high-quality, stylish, and equipped with cutting-edge technology. Modern air fryers and high-end juicers will eventually be added to the Havells product lineup. These items will be sold both online and in-store at Jumbo Electronics stores. Jumbo will distribute to stores in the United Arab Emirates as part of the partnership to increase brand awareness in MEA (Middle East and Africa).

Senior Vice President of Havells India, Rahul Murgai, expressed excitement about the historic growth by saying: “At Havells, we’re committed to expanding internationally and promoting our ‘Made in India’ philosophy to a global audience. We are thrilled to announce that Havells Kitchen Appliances will now be distributed in the Middle East through our cooperation with Jumbo. This partnership is a big step towards improving Havells’ brand recognition and increasing our channel reach, which will improve customer access to our cutting-edge products.

“We are thrilled to enter the kitchen appliances market through our partnership with Havells India Ltd, a company that aligns with our vision of quality and innovation,” says Vikas Chadha, CEO of Jumbo Group, in response to the alliance. This partnership will enable us to provide our consumers the greatest goods available, improving their convenience and quality of life in response to the growing demand for kitchen equipment. In order to give our consumers the most accessibility and convenience, we begin availability with e-commerce before expanding to retail locations in response to the growing number of tech-savvy customers.

Jumbo Serve, the top ISO 9001 certified after-sales service provider in the UAE, will support the Havells lineup provided by Jumbo Group by handling the warranty and contract servicing of the whole Havells product line sold in the country.

For more information visit us :https://havells.com/


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