Nippon Paint organizes Hues of Madras for leading architects, celebrates Chennai’s rich colour palette
Eminent architects across Chennai participated in the Hues of Madras event to celebrate the rich colours of Madras
Nippon Paint (India), Asia’s leading paint manufacturer, recently organized Hues of Madras, an exclusive event catering to Chennai’s elite architects, aimed at imparting colour expertise and celebrate Madras’ rich colour palette. Organized by Nippon Paint, the event was curated by Architect Sujitha Arvind of AA Dezine Studio which witnessed active participation of renowned architects from Chennai, Mr. Mahesh S. Anand, President and Mr. Mark Titus, Director Marketing of Nippon Paint (India) Private Limited (Decorative Division).
The Hues of Madras is an initiative of Nippon Paint’s flagship property – CONNECT (A one of its kind specifier engagement program). Ar. Thirupurasundari kick-started the event by giving an expert talk on the significance of the Madras’ colours. The event then saw India’s leading colour psychologist, Dr. Kaustav Sen Gupta engaged the architects in an interesting workshop titled Colour Deep Dive to raise understanding of colour and its greater impact over self and business. The workshop covered key aspects of colour psychology, colour mapping, and consumer connect. Hues of Madras celebrated the vibrant colour palette of Madras and its profuse architectural heritage. With this initiative, Nippon Paint leverages its 139 years of rich colour expertise to impart the colour philosophy to the architect community and enable a cultural impact.
Speaking about the event, Mr. Mahesh S. Anand, President – Nippon Paint (India) Private Limited (Decorative Division) said, “While Nippon Paint is synonymous in providing breakthrough painting solutions, we also believe in the philosophy of sharing our expertise with influencers who will in turn serve a larger cause. With our Color Evolv program, we wish to facilitate the free exchange of thoughts and design ideologies that will enable upcoming architects and designers to imbibe the greater significance of colours. Organizing events like the Hues of Madras is our tribute to the city that has given us a strong identity. After all, Madras is an emotion that resonates strongly within”.
The workshop was followed by a coffee table discussion between Padmashri Ar. C.N. Raghavendran and Mr. Mahesh Anand on the topic “What architects expect from brands and What brands expect from Architects”, rapid-fire sessions, and various fun modules for the participants.