Q GREEN: promoting green technology in construction industry

“We can, with a lot of confidence, ability and capability, be the number one company in India in a short time,” says Nitin Karande, Partner, Q Green
Though the life cycle cost of fly ash based building constructions is much lower, the Indian market is yet to accept it wholeheartedly. In an interview with ACE Update, Nitin Karande explains the advantages of this technology and says “AAC blocks and products are been looked as the future of brick industry in India.”
Q GREEN is in the business of fly ash bricks and blocks, pavers and concrete block making machines manufacturing since 2007. Please start with a brief overview of your business, products and services.Q Green is in the business of fly ash brick making since last 12 years and in the business of machines for the same since 2007. We are the leading plant and machinery manufacturers and technology providers for fly ash bricks, concrete blocks, pavers and Autoclaved Aerated Concrete (AAC) blocks. We provide state-of-the-art machines with latest technological updates. We are in the process to promote green technology in construction industry.
Do fly ash bricks and blocks contribute to the material efficiency of a building?Fly ash bricks and blocks, certainly contribute to the material efficiency of the building in direct as well as indirect form. Due to its size and shape the thickness of mortar and plaster required is less as compared to clay bricks, whereas the carpet area also increases which is the indirect but a big benefit to the customer.
How do they contribute to the overall strength and durability of a structure?The properties of these bricks are far better than the conventional bricks in all respect.
How do you view the acceptance of your kind of products in the Indian market?There is a lot of awareness of all such products particularly in the metros and all major cities of India. In fact people are asking for these products and machines for production of these products.
Though the life cycle cost of fly ash based building constructions is much lower, the Indian market is yet to accept it whole-heartedly. Can you share the reason?We do agree that even though the life cycle cost of fly ash based building constructions is much lower, the Indian market is yet to accept it whole heartedly. We need to educate the people in the interiors to promote this product. We need to wipe out the myths from the minds of the people from the rural. People still feel that why should I build my house from the bricks made from the ashes.
Could you elaborate further on your association with China’s Beijing REIT Technology Development Co. Ltd.?We are in technical collaboration with a blue chip company from China, namely Beijing REIT Technology Development Co. Ltd. REIT is the largest manufacturer and exporter of concrete block making plant in China.  We also are in technical collaboration with another blue chip company from China – Wuxi Sankon Auto Equipment Co. Ltd. Sankon is the top grade company in China for providing complete solution of AAC plant. AAC blocks and products are been looked as the future of brick industry in India. Till today there was no one in India from the organised segment and with thorough technical back-up who could provide both these technologies. We are the only organisation in India who has such a range of products with a very strong technical backup.
How have these tie-ups helped your business value proposition?With the help of both these giants from the industry, we are able to penetrate in almost every corner of this country. We are the most cost effective and can deliver these machines at a lesser time because we have started manufacturing these machines in our factory.
How do you foresee Q GREEN’s market position in the next five years?We can, with a lot of confidence, ability and capability, be the number one company in India in a short time.

26