Salone del Mobile. Milano 2020: Designing Beauty

The 59th edition of the Salone del Mobile.Milano will be running from April 21 to April 26 at Fiera Milano, Rho, Italy.

Inventing different kinds of design every year, experimenting with all sorts of harmony of form, shaping the “right” material and achieving a high degree of sustainability are all a quest for Beauty, the word that marks its debut appearance in the Manifesto this year. Beauty is what the companies and designers taking part in the Salone del Mobile do with honesty, commitment and transparency, keen to make it a real driver of change.

Claudio Luti, President Salone del Mobile, said, “The 2020 edition of the Salone del Mobile.Milano will testify to the furniture companies’ ethical and virtuous strategies. What we need now is an ethical approach to design that can bolster the search for solutions that are as sustainable as possible in a global context, and an increasing focus on the demands of the upcoming generations, who are more interested than ever in the intrinsic value of what they purchase for their domestic and work environments.”

The 2020 event will bring together more than 2,200 exhibitors in total and 600 young designers under the age of 35.

The Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition and Workplace3.0 will explore many and varied aesthetic avenues, featuring quality and well-researched mega customisable products, made increasingly possible by processes that are sustainable at every stage.

Responding to the challenge of providing an appropriate response to the changes in today’s social structure, EuroCucina will follow in the footsteps of Workplace3.0 and, while being mainly based in the traditional pavilions, will also adopt an extended exhibitive format that takes in the Salone Internazionale dei Mobile and S.Project, underscoring the way in which this space is evolving and becoming increasingly incorporated into living rooms. FTK (Technology For the Kitchen) will offer a glimpse into the future, with new kinds of domestic appliances marking a step change in the world of built-in appliances in favour of efficient, effective and sustainable smart kitchens.

The International Bathroom Exhibition will also channel responsibility, showcasing avantgarde solutions geared to optimising water and energy consumption. Following its debut and resounding success in 2019, S.Project, the exhibition devoted to design products and decorative and technical interior design projects, will be back; its buzzwords are vision, evolution and technology, as well as crosscutting and multisectoral. An original perspective and a fluid, crosscutting exhibitive format, reflecting the new market and societal demands.

This year’s SaloneSatellite theme is Designing For Our Future Selves/Progettare Per I Nostri Domani. This edition will invite reflection on inclusive design that promotes autonomy, comfort, movement, user-friendliness, interaction and safety for all.

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