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Surya Roshni shifts focus to LED

The next generation LED technology is the latest addition to Surya’s cosmic range of lighting series. This energy efficient luminaire is available in many mounting options to offer a flexible LED lighting solution to customers
An overview Surya Roshni, an Indian multinational, is one of the major lighting companies in India. It is also one of the leading manufacturers of G.I. and hollow section pipes. The next generation LED technology is the latest addition to Surya’s cosmic range of lighting series. This energy efficient luminaire is available in many mounting options to offer a flexible LED lighting solution to customers.
Surya has proved its mettle in every realm of excellence. Recently, Surya Roshni has embarked upon a new journey by entering into the realm of fans. Surya launched colourful range of ceiling, table, pedestal and wall mounting fans along with the range of domestic exhaust fans.
Surya now plans to launch home appliances for the Indian market like water heaters, dry irons, steam irons and mixer-grinders. These products will be available in the market from October, before Diwali.
Technology and innovationKeeping pace with the changing times, Surya has come up with LED lamps which are fast replacing the conventional GLS bulbs. LED lamps are not only energy efficient but also environment friendly. According to Raju Bista, Managing Director of Surya Roshni Ltd., “Surya’s LED products are completely mercury free and save up to 85 per cent energy. LED market in India is expected to grow at a rate of 40-45 per cent which will remain technology driven for at least for next 5 years.” Surya Roshni has made significant investment for design, development and manufacturing of LED products.
In-house manufacturing Surya has state-of-the-art in-house manufacturing facilities for production of indoor and outdoor LED luminaries which include LED bulbs, downlighters and streetlights. Surya would like to educate and promote only sustainable energy efficiency and drive LED products.
Cost effective LED products need to be seen from sustainability, value creation to consumer or channel partner and total product life cycle point of view. Although LEDs seem to be more expensive than other type of lighting, they are very cost effective in the long run. First of all they save energy. Secondly they operate for a much longer duration than ordinary lamps. Their design flexibility, powerful nature, small size and availability in almost all kinds of colours make them an attractive choice for household and other use.
R&D centre Surya’s R&D centre at Noida is jewel in the crown of Surya group. This is one of the most advanced state-of-the-art lighting laboratory and research centre with specific focus on LED. This set up is already DSIR (Department of Scientific and Industrial Research, Ministry of Science and Technology) and NABL accredited. “Our R&D centre is equipped with the most advanced photometric laboratory which houses high speed automatic mirror photo Goniometer from LMT Germany. It is undoubtedly the best equipment available for light measurement and optical evaluation for conventional lighting system as well as precise LED measurement,” says Mr Bista.
Surya’s network Surya has an excellent network from Kashmir to Kanyakumari and North-East to Gujarat with 2 lac retailers and 1,500 dealers and are also exporting to 44 countries across the globe, including Europe and America. “Surya enjoys about 25 per cent market share in India,” Mr Bista informs.
Quality of Surya products Quality has always been the driving force in every process from the raw material stage to the finished products at Surya. By being cost effective without compromising on quality, the company has become a leader in lighting and steel pipe industry. “With a nationally and internationally accepted “Surya” brand and eminent position in the lighting and steel industry, it is poised to capitalise on the immense opportunities unfolding in the global market giving it an edge over its peers,” Mr Bista asserts. ————————————————————————————————————————-Surya’s LED products are completely mercury free and save up to 85 per cent energyRaju Bista, Managing Director Surya Roshni Ltd.

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