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Urbanisation shaping construction landscape

“Sobha is known for perfection, international quality products and timely delivery of all its products, thereby revolutionising the Indian construction landscape,” remarks J. C. Sharma, Vice Chairman and Managing Director, Sobha Ltd.
Sobha is a full-fledged backward integrated real estate company in India with in-house competencies to cater to all its design and execution requirements. Known for perfection, the company delivers customer-focused products. In an interview with ACE Update, J. C. Sharma shares what gives Sobha an edge over its peers.
Indian and construction and infrastructure industryIndian construction and infrastructure industry is definitely on its growth trajectory. Steel and cement are the two parameters that are used as measurement metrics to compare the infrastructure development in a country vis-à-vis the other countries. Currently, India is the second largest producer and consumer of cement. Soon enough, it will be the second largest producer and consumer of steel as well. This is the case even without the essential infrastructure development in the country. With Indian government focused solely on development, making it the slated objective, industry believes that it is the sure-shot solution to all economic and governance issues.
Hundred new smart cities, the new REIT framework, the relaxed FDI rules, the development of ITIRs and infrastructure corridors, the noble “Housing for all by 2022” initiative, and the revised Land Acquisition and Rehabilitation and Resettlement Bill are the stepping stones in our path leading to growth. In the next 5 years, these initiatives will materialise and will take us to the next level of development where we will not only achieve growth but will also be able to sustain it. This can also restore the glorious years of Indian economy that was growing at 8-9 per cent.
Sobha and construction and infrastructure industrySobha has a pan-India presence with real estate footprints in nine growing cities in India. It has a strong brand presence in southern India and a fairly good reach in the north and the west. In the last 20 years, Sobha has created a name for itself with its unparalleled execution capabilities and its reputation for delivering international quality products.
It will soon be launching its maiden project consisting of “Aspirational Homes” for the aspiring yet quality conscious and value discerning customers. The project will offer over 6,000 optimally designed functional units with various practical amenities. There is a large market and demand for products in this category and immense potential remains to be explored. As the macroeconomic growth begins to show signs of improvement, the demand for residential and commercial space will pick up, and Sobha is geared to capitalise the opportunity.
X-FactorsMarket sentiments are driven by various factors but one major aspect governing the market performance is the government’s confidence to drive economic growth and the reforms taken in this regard. The new government’s policies are definitely working in industry’s favour with emphasis on development. The “Make in India” is one such initiative that will promote inclusive growth and provide employment opportunities to many.
We need to gear up to the make the best of the impending golden era of the Indian economy. India has an unrivalled youth demographic. Nearly two-thirds of Indians are under 35 and half are under 25. By 2020, India will be the youngest nation in the world! Secondly, our country reportedly is a home to 1.17 lakh ultra-high net worth individuals (UHNIs), who are growing their wealth exponentially. India is experiencing the fastest pace of urbanisation and technological advancements ever. Service sector will continue to remain significant contributor to the wealth of the nation, in terms of both knowledge and monetary wealth. These factors will surely augur well for the economy and the real estate market.
Sobha and competitorsSobha is known for perfection, international quality products and timely delivery of all its products, thereby revolutionising the Indian construction landscape. It is the only full-fledged backward integrated real estate company in India with in-house competencies to cater to all its design and execution requirements, giving Sobha an edge over its peers. The company is in the business of delivering customer focused products, having international quality standards in relevant real estate markets.
With over 20 year of experience in the Indian real estate sector complimented by its international exposure, Sobha is today one of the most trusted realty brands with a pan-India presence. Its clients and customers stand testimony to this fact. With today’s educated and discerning working class yearning for nothing less than the best, Sobha is rightly positioned to cater to their need for high-quality and value-for-money products.

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