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FENIX innovative materials for interior design open new doors to the Indian interiors market

FENIX innovative materials for interior design open new doors to the Indian interiors market

Formica India will act as official exclusive distributor of the FENIX range in India presenting the innovative materials designed in Italy

Following a significant and well-established presence of FENIX in the Indian market for interiors, Formica India will act as official exclusive distributor of these innovative materials starting from June 18, 2021 to strengthen their positioning.

The relationship between ArpaIndustriale and Formica Group dates back to June 2019 with the acquisition of Formica Group by Broadview Holding B.V. Since then, Formica Group has joined ArpaIndustriale S.p.A., Trespa International B.V. and Westag & Getalit AG as part of Broadview’s family of businesses in the field of material technology. The main focus, which connotes the sister companies, is on coordinated strategy and synergies, with the goal to offer customers world-class surface materials.

As a result of this new partnership, Formica Asia has expanded its product portfolio in India to include the award-winning FENIX range through its distribution network. In the Indian market, Formica India will be official exclusive distributor of FENIX starting June 18, 2021.

Announcing the partnership  Ajay Khurana, Managing Director, Formica India said, We are happy to bring FENIX range of the innovative materials designed in Italy to the Indian interiors market. While it will result in further strengthening of our product portfolio in the country apart from establishing a mutual profitable long-term growth, the award-winning FENIX range will amaze the Indian designers and customers with the kind of surface solutions it presents. As we already have countrywide presence, we will be conveniently able to develop a loyal and expanding customer base for this new range of innovative materials. We aim to continually innovate and bolster our offerings while ushering in innovation for the consumers to present them a plethora of high-quality products.”  

FENIX are the innovative materials created for interior design by ArpaIndustriale in 2013. They arise from the Italian design tradition, reflected in the project’s stylistic choices: from the colours selection to the overall aesthetic result of the interior applications. Applying proprietary technologies, the external surface of FENIX is characterized by the use of next generation acrylic resins, hardened and fixed through an Electronic Beam Curing process. With low light reflectivity, the FENIX surface is extremely opaque, soft touch and anti-fingerprint. Thermal healing of superficial micro-scratches is also possible. They are suitable for both vertical and horizontal applications in the following sectors: kitchens, bathrooms, design furniture, retail, offices, and contract.

For more information visitwww.formica.com

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