Graff is gradually consolidating its presence in India by offering technologically advanced products and a guaranteed standard in terms of quality and compliance says Maurizio Meloda, Technical & Operations Director, Graff.
How do you see the market opportunities in the luxury bath and sanitary fittings in India?
India is a fast-growing country that offers very good opportunities for manufacturers of the luxury sector. Graff is gradually consolidating its presence in India by offering technologically advanced products with a European design and a guaranteed standard in terms of quality and compliance with regulations. For this reason more and more Indian architects choose Graff products for their hotel and residential specifications.
How has the design taste for luxury and bath fittings evolved over the years in India?
Over the years, the market expanded not only in terms of size but also in terms of typology. The Indian consumer has showed more interest in design and quality products and has become, at the same time, more demanding. The interest for private wellness seems to emerge more and more from the wealthiest part of Indian consumers.
In your own words, what is the uniqueness of brand Graff?
The combination of European design and American ingenuity, which Graff represents, seems to meet the desire of design and functionality expressed by the high end market segment. It is the only brand to offer bathroom and kitchen fixtures in several different styles: from the most traditional ones to transitional, contemporary, industrial and futuristic styles.
What are some of the iconic projects where brand Graff has been utilised?
Graff’s sanitary ware and bathroom fittings have been utilised worldwide and it includes places such as Hôtel le Coeur de Megève, France, One57 Luxury Condominiums (Carnegie 57), Manhattan, New York, USA, Le Barthelemy Hotel & Spa, St. Barthelemy, St. Barth, Les Villas du Sporting, Monaco, Hotel Byblos Saint-Tropez, France, Grand Hyatt – Dallas-Fort Worth, Dallas, Texas, USA, Renaissance Downtown Hotel, Dubai, United Arab Emirates, Rockefeller Center – Rainbow Room, New York City, New York, USA, Capella Hotel, Washington DC, USA, Chateau Star River Peninsula, Shajiao Island, Panyu District, Guangzhou, China.
What are some of your latest products which have elicited an enthusiastic response from the Indian market?
Recently we have seen an increasing trend in the demand of shower products that offer multifunctional solutions. The market is going more and more towards a concept of wellness for private use by recreating small SPAs in private residences or in the hospitality field. Graff is following this trend having introduced manifold solutions of shower heads with rainfall, cascade, mist and LED technology. The products that in some cases can also be controlled with touchpad or remote control belong to our new collection AQUASENSE and it seems to have met an enthusiastic response from the Indian market.