RAK Ceramics gives ‘Room for Imagination’ in India

Launches new brand and aspires to be a top tier player in India

Major ceramics brand RAK Ceramics recently announced its plan to become a top tier Pan-India ceramics player and the leading ceramics lifestyle solutions provider in the world. In this direction, the company has revealed its new corporate brand identity which articulates the company’s proposition, ‘Room for Imagination’.

Shirish Saraf, Chairman of RAK Ceramics India said, “India is an important core market for us and with its ongoing investment into infrastructure improvements it remains a growing market. As the only multi-national ceramics manufacturer in India, we are committed to driving forward our strategy to become a top tier player in the region.”

Commenting on the company’s future plans in India, Sarat Chandak, CEO, RAK Ceramics India says, “We have robust plans for the Indian market. We aim to be among top 5 Indian ceramic manufactures’ and expanding our business accordingly.”

Abdallah Massaad, RAK Ceramics’ Group Chief Executive Officer added, “The implementation of our new corporate brand identity reflects our aspirations to become the leading ceramics lifestyle solutions provider in the world.”

RAK Ceramics was established in in 1989 in the northernmost emirate of Ras Al Khaimah, part of the United Arab Emirates. Today RAK Ceramics is one of the largest ceramics manufacturers in the world and has sold over 1 billion square metres of tiles, serving clients in more than 160 countries through its network of operational hubs in Europe, Middle East and North Africa, India and Bangladesh, North and South America and Australia.

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