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DURASHINE emerged as Asia’s Most Promising Brand

DURASHINE, the flagship retail brand of Tata BlueScope Steel, has been accredited with the Asia’s Most Promising Brand Award at the “Asian Brand and Leadership Summit – 2014” held in New Delhi earlier this year.
Asia’s Most Promising Brand is the first ever project on brands involving leading brands from Asian countries across 50 industry categories. The award is a result of a survey conducted by World Consulting and Research Corporation. The process is evaluated and audited by KPMG in India.
Launched in the year 2008, DURASHINE is India’s largest colour coated sheets brand today. The brand is backed by the strong parentage of Tata Steel and BlueScope Steel, Australia. DURASHINE offers a range of world-class colour coated steel roof and wall sheets, structural products and accessories specially designed for the residential, commercial and industrial segments.
Speaking on the occasion Vikas Pundir, Chief, Channel Sales, Tata BlueScope Steel said, “DURASHINE has been a pioneer in this segment. Its range of products are built on strong market knowledge, continuous market research and advanced manufacturing technology that help us deliver benchmark solutions to match the local consumer requirements.”  “A large part of the success of DURASHINE has been attained due to extensive marketing activities that help develop a connect with consumers. This includes a balanced media mix of promotional activities and a robust service management system that helps retain confidence across the entire value chain,” the company said.
Riten Choudhury, Managing Director, Tata BlueScope Steel added, “This prestigious award validates the success of DURASHINE and the excellence in quality of our products and services. DURASHINE is the market leader in its category and this award will aid in further strengthening the brand.”
DURASHINE is marketed through a wide network of distributors and dealers with a footprint of 565 districts across India.


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