Honour to be associated with AIPL: Kapil Dev

Wisden cricketer of the century Kapil Dev has been signed by AIPL Marketing Pvt Ltd as their brand ambassador.

“It is an honour to be associated with AIPL Marketing Pvt Ltd, which has taken up a huge task of organising hardware industry. They have touched the much unorganised sector, and want to organise the industry via advanced innovations. They are moving forward with the aim of building India’s largest company in the segment. Also, the passion and zeal to do something is the basic amenity that is required to achieve such goals. This factor has also motivated me to come in touch with companies who are adopting the advancement to move forward,” says the iconic Kapil Dev.

Dev, who led the Indian cricket team and won the 1983 World Cup will now be seen endorsing the products of the company and will participate in all the major brand and product promotions on the media.

Chanan Rohiwal, COO, AIPL said, “AIPL ABRO is the market leader in the Hardware segment and it continues to play the role of creating the market for modern and advanced methods. This involves changing the behaviour of people through messages that are relevant, persuasive, and delivered in a memorable way. AIPLABRO is the leader in the hardware category like Dev is in the world of cricket. It’s a perfect ‘jodi’ and, who other than Dev could deliver this more convincingly, as he is not just admired, but has immense credibility.”

Rajeev Narang, Marketing Head, AIPL said, “ZORROBOND comes with a tagline of ‘Zorro Ziddi Hai, Chore Na Choote’. It is well-known that the ‘Zidd’ of Kapil Dev in 1983 was one of the factors that brought World Cup home. There is no one better than him to represent the ideology behind the product and the organisation. With this in mind, we instantly know that Dev was the right fit for us.”

AIPL Marketing principle – always moves forward to serve markets- can be seen with their products. Dev will now represent the organisation through packaging and advertisement, and will be attending their key events throughout the year.

For more information, visit: www.aiplabro.in

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